Why Stopping Or Slowing Your Marketing Might Feel Smart—But Could Cost You Everything
You don’t deserve this.
Allow us to be blunt.
The moment your schedule looks full and your phone won’t stop ringing is precisely the moment you’re most at risk. Why? Because it’s when most practices ease off the gas pedal. They cut back their marketing, believing the growth is “handled.” But that’s like playing Russian roulette with your practice’s prosperity.
Here’s the truth nobody tells you:
Marketing is oxygen. Stop the flow, and the practice suffocates.
Not immediately. No, it happens slowly. Patient attrition creeps in. Referral sources dry up. New patient flow dips. And by the time you notice, the damage is already done.
Let’s talk numbers:
- To maintain current patient flow, industry statistics prove that you need to invest 4% of collected revenues into marketing.
- To grow, it jumps to 5–6%.
- To grow aggressively, you’re looking at 7–8%.
- And if you’re in a competitive metro like New York or LA? You may need 10% just to stay ahead.
Elite practices know this.
They don’t stop marketing when they’re busy. They refine it. They use full schedules as fuel to raise fees, attract better cases, and fill future months with high-value treatment. They understand that marketing isn’t just about filling chairs—it’s about controlling who’s sitting in them.
Meanwhile, average practices take their foot off the gas. They coast. And eventually, they flatline.
Want the brutal truth?
Being “booked solid” is not a success strategy. It’s a trap.
The smartest practices use marketing to upgrade—from single fillings to full arch cases, from insurance headaches to cash-pay patients, from low-value hygiene churn to big-impact transformations.
The question is: which direction are you heading?
Want to know more?
Schedule a complimentary consultation to review your current marketing efforts—and find out how to attract bigger, better, and more profitable cases without burning out your team or cutting corners.
You’ve worked too hard to coast now. Doing “fine” is never the goal. If your practice isn’t growing, it’s shrinking—and marketing will make all the difference.