Elite Practice Playbook: The AI-Age Marketing Strategies
That Separate the Top One-Percent from the Rest
A Presentation by Patrick McDonald at the 20th Anniversary Sunrise Dental Solutions Summit – Sept. 18-20, 2025
The marketing strategies that built yesterday’s successful practices are now liabilities. This presentation will illustrate how visionary dentists are rewriting the rules of patient education and acquisition while their competitors cling to obsolete methods.
The dental marketing landscape has undergone a seismic shift that most practitioners haven’t even noticed yet. What worked five years ago isn’t just less effective—it’s actively damaging your practice’s growth potential. While your competitors double down on dying tactics, elite practices are quietly implementing the new playbook that’s creating unprecedented patient acquisition results.
This presentation will challenge everything you think you know about dental marketing. If you’re committed to outdated methods, prepare to be left behind.
Learning Objectives
- Learn why the old “awareness → consideration → conversion” model is obsolete in an AI-dominated world
- Learn why AI-powered search results are eliminating the need for patients to visit your website, rendering traditional SEO and content marketing strategies worthless.
- Learn how to position your practice as the default recommendation across all AI systems.
- Learn how the Authority Monopoly Method can systematically dominate local search results and AI-generated recommendations by controlling the narrative ecosystem, not just keywords
- Learn how to align your marketing with fundamental behavioral shifts that most dentists are ignoring.
Speaker Biography
Patrick McDonald is a seasoned marketing strategist and former broadcast executive who now helps dental practices grow through clear, effective digital advertising. After leading one of the nation’s top-performing sales teams in local TV, Patrick transitioned into the digital world where he now works with dentists across the country to simplify marketing, generate better leads, and increase case value.
He’s known for making complex marketing concepts easy to understand — no fluff, no jargon, just results. Patrick currently serves as a Practice Growth Advisor with RAMP, a dental marketing agency focused on helping practices grow smarter, not just louder.
When he’s not building lead funnels or analyzing campaigns, Patrick is a proud husband, father of five, seasoned baseball coach, and a former U.S. Marine. He brings the same focus, energy, and real-talk approach to every presentation — always with one goal in mind: helping motivated dental practices grow.