Practice Growth

In May 2025, Google began quietly purging millions of pages from its index, targeting “low-value” content. At the same time, AI Overviews exploded across search results, replacing your real website links with AI-generated summaries. Translation? Even if you ranked last month, you might be invisible today. This isn’t a glitch. It’s a full-blown shift — and your practice will either adapt or get buried.

In this presentation, we’ll be addressing some of the most common challenges dentists face when restoring All-On-X cases such as rapidly changing technology, conflicting opinions, too many components, complex workflows, and rising costs.

Smarter Purchasing, Stronger Practices: The Sunrise + Midwest Advantage. a comprehensive update on how the Sunrise Dental Group Program is delivering measurable value to Sunrise Dental Solutions members—highlighting total savings to date and sharing real-world success stories from participating practices. From supply cost reductions to product standardization, we will demonstrate how members are improving profitability without compromising quality.

Bringing on an associate can be the best decision you ever make—or one of your biggest regrets. In this refreshingly honest and practical session, we’ll break down what makes associate relationships succeed… or crash and burn. You’ll learn how to avoid the common traps that sink most associateships, and instead build a strong, productive associateship that benefits you, your associate, your team, your patients—and yes, your bottom line.

Elite Practice Playbook: The AI-Age Marketing Strategies that Separate the Top One-Percent from the Rest. The marketing strategies that built yesterday’s successful practices are now liabilities. This presentation will illustrate how visionary dentists are rewriting the rules of patient education and acquisition while their competitors cling to obsolete methods.

What’s Your Practice Really Worth in 2025? Valuations, Deal Terms, and Navigating Certainty in Uncertain Markets​. Selling a dental practice in 2025 is a whole new ballgame. Whether you’re preparing to sell soon or simply exploring your options, this session delivers a no-nonsense look at today’s real market dynamics—what buyers are actually doing, and what it means for you.

Smile, Save, Succeed: Optimizing Your Practice’s Future with 401(k) Plans & Cash Balance Strategies. Many dental practice owners are hitting the limits of what a traditional 401(k) can offer. A Cash Balance Plan is a powerful strategy that allows you to contribute well beyond those limits—often more than $100,000 per year—while significantly reducing your tax burden.