How Dr. Amy Cree Jonas frames growth, accountability, and community inside Sunrise
“Push yourself. Set goals. Don’t be afraid. And seek wise counsel.” — Dr. Amy Cree Jonas
Why “Wise Counsel” Matters
In dentistry, technical mastery is table stakes. What sets a practice apart is judgment, the discipline to pursue the right goals, in the right order, with the right support. That’s the power of wise counsel: guidance rooted in experience, accountability, and community.
Dr. Amy Cree Jonas’s Sunrise journey illustrates how choosing wise counsel accelerates progress, reduces friction, and makes big, bold goals achievable.
After 15 years in practice, Dr. Jonas had skills in sedation and implants, but lacked a strategic path to translate them into business results. Meeting Sunrise at a conference and being invited to attend a convention as a non‑member became the catalyst.
“I left absolutely on fire… Everyone was generous and genuine. I felt no ulterior motives—just openness.”
Once Dr. Jonas joined Sunrise, growth followed quickly.
“From a business standpoint, it was almost automatic once I learned the systems,” she says. Those systems bridged the gap between clinical mastery and sustainable growth, becoming the foundation for a new level of performance.
What Wise Counsel Looks Like (Inside Sunrise)
- Structured Accountability: Monthly coaching calls created a cadence for decisions and follow‑through.
- Community & Masterminds: Organic groups formed within the larger Sunrise network, peers who challenged and supported each other.
- Systems, Not Surprises: From front‑desk flow to collections, systems turned skill into scale.
Dr. Jonas productivity soared, her office culture transformed, and she developed communication and life skills that balanced her business with her personal life. Monthly coaching calls became her touchstone where accountability, teaching, and problem-solving converged.
The Results of Wise Counsel
- Productivity & Collections: Doubled production and collections with healthier, more predictable cash flow.
- Culture & Communication: Team stress dropped as systems simplified work.
- Capacity Expansion: Outgrew the original office; purchased a new building to double space.
- Leadership Confidence: Clearer vision, stronger goal‑setting, and a reliable “voice of reason.”
Transforming the Team
Of course, growth doesn’t happen in isolation. When Dr. Jonas began implementing changes in her practice, she faced the same skepticism most leaders encounter when introducing change.
“Change is tough,” she says. “When you tell your team an outside coach is coming in, the reaction is often, ‘Here we go…’ But once they saw that it really wasn’t smoke and mirrors — not rules for the sake of rules, but systems that made their jobs easier and less stressful — the resistance disappeared.”
The results spoke for themselves!
Team engagement improved, stress dropped, and together they began achieving and exceeding goals that once seemed out of reach.
The numbers tell a powerful story. Her practice has doubled its production and collections, and the team recently purchased a new building, doubling its space once again.
“Tony told me years ago my office would be too small — and he was right,” she laughs. “At this point, I thought I’d be slowing down, but I’m not — and that’s by choice.”
Her success isn’t just measured in metrics. It’s reflected in her confidence, her clarity, and her ability to lead with purpose. And through it all, Tony has been her anchor.
“He’s my voice of reason,” she says. “He’s never discouraged my dreams but helps keep me grounded and focused.”
The Power of Wise Counsel
Her advice for those feeling stagnant? “Push yourself. Set goals. Don’t be afraid. Seek wise counsel.”
For Dr. Jonas, Sunrise isn’t just a coaching program, it’s a community that cultivates both professional and personal growth. It’s a space where accountability feels like empowerment, and where wise counsel turns ambition into great achievement.
“Do it yesterday,” she urges anyone considering joining.
“Don’t hesitate. It’s a no-brainer.”
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