Exploring The New Patient Journey: Essential Elements that can Make or Break your Marketing Results!
A Presentation by Jon Petrie at the 20th Anniversary Sunrise Dental Solutions Summit – Sept. 18-20, 2025
This presentation is a strategic guide for dental leaders looking to elevate their marketing performance. This session walks attendees through the complete dental patient buying journey and reveals the critical elements that influence marketing success. From identifying target markets and setting appropriate budgets to ensuring team readiness and measuring ROI, this presentation delivers actionable insights that help avoid costly missteps and drive sustainable new patient growth.
Learning Objectives:
1. Learn the five key stages of the patient journey and the marketing strategies that support each phase—from awareness to advocacy.
2. Develop and align a marketing plan by identifying your ideal patient, benchmarking performance, setting budgets, and effectively targeting campaigns.
3. Measure marketing success, and understand the variables that can impact success with the right KPIs and ensure your team is equipped to convert new patient opportunities into production
Speaker Biography
With a bachelor’s degree from the University of Guelph, Jon has always had a passion for marketing. Since entering the dental industry in 1999, he has guided hundreds of dental practices to increase production and improve their marketing ROI. Today, as Director of Group at Patient News, Jon helps successful dental entrepreneurs, dental groups, and DSOs to drive growth through strategic, data-driven marketing decisions. Jon is known for his ability to align marketing plans with business goals for measurable success. Outside of work, Jon is a proud dad to two adult children. He’s a lifelong sports fan who enjoys playing hockey, gardening, paddling, hiking, and disc golf.