The AI Earthquake: Stand Still and Get Swallowed — or Seize the Moment to Crush Your Competition
A Presentation by Ridgely Goldsborough at the 20th Anniversary Sunrise Dental Solutions Summit – Sept. 18-20, 2025
Google just pulled the rug out from under your dental practice and most dentists have no clue about it.
In May 2025, Google began quietly purging millions of pages from its index, targeting “low-value” content. At the same time, AI Overviews exploded across search results, replacing your real website links with AI-generated summaries. Translation? Even if you ranked last month, you might be invisible today.
This isn’t a glitch. It’s a full-blown shift — and your practice will either adapt or get buried.
Learning Objectives
- How Google’s AI-powered search can steal your clicks and feed your patients to competitors
- Why most agencies have no idea what’s really happening and the 5 silent killers that affect your website right now
- The bold moves your practice can make today to leap ahead while others sleepwalk into obscurity
- How the Dental Market Dominator program drives dentists to win back visibility, dominate local search, and leave the competition scrambling to catch up
Speaker Biography
Author and international speaker, Ridgely Goldsborough, believes taking complex topics and making sense of them. He started his first business at 16 and since graduating from law school has founded 45 companies.
Ridgely is the founder of Mind Types and the Partner Attraction Formula, a cutting program to attract ideal clients and partners using brain biology and limbic messaging. He has written 20 books, hosted his own television show and created dozens of online programs on success and prosperity. He is a frequent speaker at internet marketing conferences, a facilitator for high-level CEO masterminds and devoted to helping others reach their highest potential. Learn more about about Dental Marketing at Dental Market Dominator.